7 Important Pages that Every WordPress Website Should Have
February 14, 2022

Hello everyone! In this article, I’m gonna share the 7 important pages that every WordPress website should have. That way, your website visitors have more ease navigating through your website, and potentially rank higher on Google! With that said, let’s get into it.

So, you just started building your website, and now you’re wondering… “What are the important pages I should have on my website? And why do I need them?”

Here’s a bit of WHY you need them!

The reason you need pages on your website, is to keep your content separated and organized. Having these pages can benefit your visitors and potential customers, which helps them discover information quickly and easily!

So what are these pages we should have on our WordPress website?

These 7 important pages are:

  • Home Page
  • About Us Page
  • Blog Page
  • Contact Page
  • Products & Services Page
  • Privacy Policy Page
  • Terms and Conditions Page

There are more types of pages you may or may not add, but we’re gonna focus on the basic pages.

When managing your pages, you can rearrange them, add them to your website’s menu, and even use a page builder to create custom layouts for each page you have on your website.

So!… We’re gonna start with the obvious one, and that’s the homepage.

The homepage is the most important piece of your website when you’re starting out! It’s mostly the first page that gets visited on your website, and it’s the page that other websites will link to. Therefore making it the most valuable page to rank in the google search results!

It could also be the FIRST page your visitors and potential customers will come across as they’re doing a search on google!

For Example:

If someone did a search about a specific product and sees something interesting about your site, they’ll most likely click on your site and read through your content to see if they can trust you.

This makes it a good opportunity for you to make a good first impression of your site for visitors and potential customers to interact with your site more and do business with you!

But what content should you have on your homepage?

Here are the 6 types of content you need on your homepage:

  1. A header that best describes what you do
  2. A short description of your business with a vision
  3. A short description of your most popular services
  4. A picture of yourself or your team at work doing as mentioned in the header
  5. Add unique selling points on why visitors choose YOU instead of your competitor
  6. Show REAL testimonials to gain trust and credibility

#2 About Us Page

Once a visitor is on your homepage… They will then go to your about us page once they’ve gone through your home page, simply because they’re curious about the company they’re getting involved with.

These are the things a visitor wants know when they visit your About Us page:

  • Who you are
  • Your company’s history
  • How different you are from the other competitors

When you visit an about page, it will usually tell you 
what the company’s doing, why they’re doing it, who set it up, and its values.


#3 Blog Page

The blog page is where you keep a collection of all the relevant content you write for your business. These blogs can be industry-specific, so you can showcase your expertise.

It’s also great for writing about different topics your visitors may want, like tutorials, reviews, and so on.

#4 Contact Page

The contact page is a great page to have on your website for visitors to get in touch with you! Depending on your company type, the information can differ. If you’re a local business, add your phone number, physical address, and email address.

But if you’re a national business, you will need a contact form (which can also help avoid spam), social media accounts (if any), and Google maps (if necessary).

Although, adding Google maps can make it really easy for your visitors to find you if they need to drop by to your location!

#5 Products & Services Page

The products & services page defines why you do business and should explain what services you provide and/or the products you sell.

When creating your products & services page, I recommend you put a headline consisting of the targeted keywords, along with a short summary of your products or services overall!

And then list each of your products and/or services along with an image (if needed). As for services’ if it’s local, ideally, you can use a picture of yourself or a member of your team doing what’s mentioned.

That way, you’re showing your visitors and/or potential customers what to expect! Also, make sure to describe your service in a few lines and don’t limit yourself when explaining what the service is about.

Try to include unique benefits that clients get when they hire you!

These unique benefits can be 24/7 support, no fees call out, extra samples, etc. Doing this can boost your chances of gaining more visitors and convince them that you’re the best choice!

And the last thing you wanna add is a Learn More or Read More button at the bottom of each service. That, if your visitors want to know a little more about it, they can simply click the Learn More or Read More button below.

#6 Privacy Policy Page

The privacy policy page is a great page to have, depending on where your business operates, collects, and uses personal data for non-personal activities for your website. (This means that you’re legally required to provide information to individuals about how you use their data.)

This is done by sharing relevant information via the Privacy Policy page!

Since legal matters can be complex, ideally, you’re gonna need to consider paying a data protection specialist to write the content of your privacy policy page.

But now you’re wondering, do I need to pay for privacy policy page content for my website? YES! However, since it’s pricey to pay for privacy policy content, you can use this FREE alternative!

Once you’re on the site, all you need to do is fill out your business details. – afterward, it will give you the privacy policy content specific to your business.

The next thing you need to do is create a new page. Copy & paste the privacy policy content onto the page you created, make the page look nice & tidy, and add the page to the footer of your website!

#7 Terms and Conditions Page

Although the terms and conditions page is not a legal requirement, it’s still better to add one anyway.

With the terms and conditions page, you can state the rules and guidelines the visitors need to abide by when using your website’s services as part of the content. (Therefore, you’ll need to state what happens if they violate the rules and guidelines!)

I know this may sound too much for a small or local website. However, as your business grows, it will really help reduce your business’s liability.

If you want the Terms and Conditions content, here’s another FREE alternative! Once again, fill out the form on the right-hand side, and you should get your terms and conditions in no time.

#8 Gallery (BONUS PAGE)

For the gallery page, you can add it depending on the kind of website you’re running. The gallery page is most used by businesses that want to sell their products or services visually and powerfully!

These products or services can be:

  • Food
  • Car Restoration
  • Home Decor
  • Dresses
  • Photography of Clients During Event

And so much MORE!

Although we don’t see a gallery page on some or most websites, we have social media platforms like Facebook, Instagram, and Pinterest. With those social platforms, you’ll be able to build a big audience and attract more people to your website!

Overall, a gallery page can still be a good page to have if you want your visitors to see your products or services quickly! Even without a gallery page, you should be able to showcase your products or services on the pages I have mentioned above.


SO, now that you know the 7 Important Pages that Every WordPress Website Should Have – You can get to creating the pages that you need and put them on your website. If this helped, please feel free to share this with your family and friends!

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